Our client in the wellness space is looking for a Director of Brand Marketing! This HYBRID, full-time role is an amazing opportunity for the right candidate to play an integral part in leading the brand strategy for an established, well-known company who is evolving their brand and developing new products to bring to market.

The ideal Director of Brand Marketing is someone who has successfully built brands, established connections with new audiences, and strengthened relationships with existing customers in the past. This person has a strong leadership background, and is a true subject matter expert with an analytical, data-driven approach to brand marketing.

Director of Brand Marketing Requirements

Bachelors degree required, Masters degree preferred
10 + years experience, 3 + years leadership experience
Direct to consumer e-commerce and retail marketing experience
Portfolio required

Director of Brand Marketing Responsibilities

Responsible for managing multiple brands across the company portfolio
Help define brand purpose and ensure consistency across all touch points and consumer experiences on all channels
Lead brand activation plans including brand advertising, product campaigns, always-on marketing activities, brand partnerships, and extensions
Lead the development of content strategies with internal teams and external agencies
Manage a roadmap and calendar for omni-channel brand marketing campaigns and content tailored toward segmented audiences
Manage external PR agency partnership and oversee public relations efforts
Lead and brief all brand activities, working cross-functionally with Creative, Product Marketing, Digital Marketing, and other internal stakeholders for campaign development and execution
Lead strategic planning and oversight of brand marketing campaigns, serving as a key facilitator of integrated planning processes, collaboration, and alignment across company-wide and across the marketing team
Partner with leadership team to develop KPIs and measurement planning and align strategies to goals
Monitor industry trends and competitor activities to identify brand growth and differentiation opportunities
Manage 1 direct report to start, determine team structure, and oversee recruiting efforts for future hires to build the team out over time
Handle 1:1s, performance issues and other management related tasks.

#IND123

401(k) 100% matching dollar for dollar to IRS yearly max ($19,500 for 2016)

Full medical (BCBS), SUPER competitive

Basic Vision is included in medical

Open enrollment is upon hire and in July of each year. New employees are eligible for coverage at the first of the month after their hire date

Dental Insurance costs to the employees are as follows:

Vision Insurance cost to the employees as follows:

Full 125 Flexible Spending Account option

Open enrollment upon eligibility date of medical insurance and in January of each year.

Short Term and Long Term Disability provided by AdvoCare for all salary employees, enrolled upon hire.

Life Insurance provided by AdvoCare, 1x salary maxing at $100,000, enrolled upon hire.

Extra optional life insurance, paid for by the employee, open enrollment upon hire only.

AdvoCare Wellness Program, Employees are able to expense up to $50 monthly and use an exercise facility of their choice.

Paid Days Off per year for vacation, sickness or personal reasons (referred to as PTO). Paid Days Off begins to accrue upon the start of employment. The number of Personal Days accrued and rate of accrual are determined based upon an employees length of service. Category 1 (2 years or less) =160 hours (20 days) accrued at a rate of 6.15 hours per pay period

Category 2 (3-5 years tenure) =184 hours (23 days) accrued at a rate of 7.07 hours per pay period

AdvoCare employees currently receive 9 paid Holidays.

Deep AdvoCare product discounts for employee and family.

Tuition reimbursement; student loan repayment after 1 year

Submit resume (and samples if applicable) to: kimberly.murray@jobalert.creativecircle.com

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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